The Future of Social Listening

Listen to Social Data & Act on Social Intelligence

Samantha (Sam) is a researcher serving B2C Marketing Professionals. She covers social intelligence, and her research focuses on how to leverage social data to turn customer insights into action across the enterprise. She advises clients on all aspects of social intelligence, including how to shape a purpose, design processes, and choose the right people and platforms to support their social listening strategy. As a senior research associate on the customer insights research team, Sam supported several analysts with research on customer loyalty, enterprise marketing technology, digital intelligence, social listening, and customer analytics. She has managed a number of Forrester Wave™ evaluations and served on the internal Forrester Wave center of excellence team. Prior to Forrester, Sam worked in public relations serving a product reviews team. Sam holds a B.A. in business and psychology from Franklin & Marshall College.ld.

Samantha Ngo, Researcher

Samantha Ngo

Forrester Research

Researcher

Previous Work Experience

As a senior research associate on the customer insights research team, Sam supported several analysts with research on customer loyalty, enterprise marketing technology, digital intelligence, social listening, and customer analytics. She has managed a number of Forrester Wave™ evaluations and served on the internal Forrester Wave center of excellence team.

Prior to Forrester, Sam worked in public relations serving a product reviews team.

Education

Sam holds a B.A. in business and psychology from Franklin & Marshall College.

Matthew ZIto, Chief Strategy Officer

Matthew ZIto

Synthesio

Chief Strategy Officer

Matthew Zito, Chief Strategy Officer, is responsible for driving product innovation and strategy, as well as working to strengthen existing strategic partnerships and develop new ones. Matthew joins Synthesio after spending the last four years as a Product Architect in BMC’s Cloud Computing division, driving product strategy and roadmap across the portfolio. He joined BMC as part of the 2010 acquisition of GridApp Systems, an enterprise software company where Matthew served as Co-founder and Chief Scientist, overseeing field operations and product management.

Just listening to social media is not enough anymore, you need to now have Social Intelligence. Most businesses understand the importance of social media in their marketing, customer service and sales efforts, however, they still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides. But, even with all this data at your fingertips, what can you do with it?

In our on-demand webinar, Synthesio and a guest from Forrester will discuss the current landscape of the Social Listening industry, and how it is evolving from Social Listening to Social Intelligence, to help brands get ahead of the game and stay there - with the right measurement strategies and technologies.

Watch our webinar to learn how to:

Evolve from Social Listening to Social Intelligence
Create KPIs that will connect social to business impact
Identify and measure each stage of the customer life cycle
Develop a marketing ecosystem which will effectively correlate and distribute social data across the enterprise