Democratize Social Analytics to Drive a Smarter Business

On-Demand Webinar

Join Social Media Today, Nissan & Synthesio to learn how to use Social Intelligence to benchmark success and drive positive business change

Robin Fray Carey, CEO and Founder

Robin Fray Carey

Social Media Today

CEO and Founder

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers.

As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.

David Parkinson, Head of Digital for Africa, Middle East and India

David Parkinson

Nissan

Head of Digital for Africa, Middle East and India

David has recently moved from being Head of Social media and Digital Engagement for Europe to now be Nissan’s Head for Digital for Africa, Middle East and India. In Europe he created the social media business from the ground up, now managing over 1.5 million fans in over 25 countries across all key social media presences. His team developed and managed multiple social media campaigns supporting car launches and key activities through social innovations over the last 4 years. In his new role he is responsible for setting strategy and development in the regions to enhance Nissan’s digital capability.

Matthew Zito, VP Product

Matthew Zito

Synthesio

VP Product

Matthew Zito, VP of Product, is responsible for driving product innovation and strategy, as well as working to strengthen existing strategic partnerships and develop new ones.

Matthew joins Synthesio after spending the last four years as a Product Architect in BMC’s Cloud Computing division, driving product strategy and roadmap across the portfolio. He joined BMC as part of the 2010 acquisition of GridApp Systems, an enterprise software company where Matthew served as Co-founder and Chief Scientist, overseeing field operations and product management.

Watch an exclusive webinar with Social Media Today, Nissan & Synthesio

In our on-demand webinar with Social Media Today's CEO, Nissan's Head of Digital for Africa, the Middle East and India, and Synthesio's VP Product, you will hear real life examples on how leading automotive brand Nissan is using Social Intelligence to drive smarter decisions across the enterprise that firmly connects to business impact.

Nissan's David Parkinson will share how his team used Social Intelligence to build a successful, centralized research organization that helped the brand achieve higher ROI in key business areas. Our expert panelists will provide actionable tips on how your brand can also develop global adoption for social programs and achieve consistent improvements in brand health scores and higher ROI.

Watch our webinar to learn how to:

Assign shared KPIs with executive buy-in with performance based incentives
Track and understand your social reputation and build brand equity
Glean social insights that you can act upon
Distribute and connect data across teams
Connect social marketing efforts to business impact