Cultural differences and social media

Before launching a new product in a foreign market, a brand should always assess the market to get a sense of how the local market feels, or will feel about the product.

We decided to use the generic concept of "peace" to illustrate how social media listening can be used to identify cultural differences and perception and provide valuable consumer insights.

To do this we answered 4 questions:

Which communities talk about the topic?
Who is talking about the topic?
What is the topic related to?
What are the results with Visual Listening?

ABOUT
Synthesio, named the leader in a 2016 report looking at global Social Intelligence platforms. Used by some of the world's top brands, and the agencies that support them, Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.

Cultural Differences and Social Media

How can brands benefit?