Social Media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play a much greater role in purchasing decisions. In today’s highly competitive Cosmetics & Beauty landscape, Social Media Influencers have a large part to play in marketing. They are the new spokespeople for Beauty brands - and their influence is massive, while 100% trackable and measurable with the right tools.
Instagram, YouTube, Facebook, Twitter, Blogs and Forums are full of cosmetics influencers, so, how do you know which influencers have the largest relevant reach, and how can you connect their influence to business impact? Watch our webinar to hear a behind the scenes perspective from Cosmetics Social Influencer and lifestyle blogger, Latasha James, and learn best practices for contacting and working with influencers and measuring their success. Seasoned Cosmetics social data analyst, Arthur Aurientis, will show us expert tips on developing Influencer Marketing strategies that scale.
Watch our on-demand webinar to learn how to: