It's no secret that Business to Business companies are faced with more challenges than Business to Customer companies. Many B2B companies don’t have a tangible product to sell, which makes it tough to build a successful social media marketing campaigns or develop communities around their brands with the same success level Business to Consumer brands have.
In this guide, we’ll show you how leading B2B brands are able to leverage Social Intelligence for:
Synthesio was acquired by Ipsos in 2018, and remains a standalone Ipsos company. Ipsos was founded in 1975, has 18,000 employees, and is the leader in market research and consumer insights. Combined, Synthesio and Ipsos deliver world-class technology and services for Social Media Intelligence.
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